Pilotbird Engage
Engage the right customers at the right time with products
that match their lifestyle.
Engage the right customers at the right time with products
that match their lifestyle.
Lifestyle and life events
segmentation.
Easy to use product and
Fully automated
engagement process.
Detailed attribution
and lead generation.
Improved on
marketing budget
Click through rate
Pilotbird engages a global multi-line carrier on expanding its distribution of life insurance. Pilotbird Engage compiles a targeted marketing audience based on life events during which they benefit from an insurance product. Pilotbird analytics engine identifies anonymously individuals who are expecting or recently had a child. The approach has an expected click through rate of ~7%, meaningfully above industry benchmarks.
A global Fortune 500 carrier engages Pilotbird to promote a newly launched individual cyber insurance cover. Pilotbird Engage builds an anonymous target audience to engage with in selective states in the U.S. The audience comprises of individuals who were recently victim of cybercrime or who were exposed to friends with such experience. Pilotbird offers to distribute the cyber cover by engaging the audience directly. The results are expected to lower the marketing budget by 75% to archive a comparable outcome using traditional distribution.